Monday, July 13, 2009

Design - Neil Ashmead GTS

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Designed by FULLER

“FULLER recently completed Elderton’s Neil Ashmead GTS (Grand Tourer Shiraz), a tribute wine who’s packaging fittingly celebrates the life and loves of the late Neil Ashmead, a passionate South Australian wine man who had a lust for life and a love of fast cars.

Playing on Neil’s passions and reflecting his outgoing personality, the design pays homage to the Holden GTS – complete with go-fast stripes, shark gills and topped with a 6-speed gear stick. A winner’s wreath neck-label completes the package.

A package that is unique and takes a risk – just like the man himself.”

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via Lovely Package

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